Tartu, the second largest city in Estonia, has a vision to provide a cost-efficient, sustainable public transport system that meets the needs of citizens while being aligned with the city’s ecological values.
Tartu wishes to maximise on customer feedback via apps and web applications as well as find a solution that collects and analyses data to respond to the changing mobility patterns of its citizens. This may be through crowdsourcing, sensors, Bluetooth or mobile-phone tracking or other methods.
The ideal solution would collect both mobility data and user feedback to enable the city to understand vehicle usage within the city as well as passenger’s opinions. This will enable them to develop optimal routes and timetables to attract new passengers and improve services for existing users.
Solutions should be compatible with the various initiatives being introduced including a real-time bus tracking management system and RFID ticketing which will be operational by early 2015. Besides improving the quality of the service, these systems will also help gather data about passenger mobility to enable better prediction of mobility needs.