Emergency Response App

I’ll warn you now, the video I’ve posted is not for the faint of heart.  The developers of Fire Department, an app that was recently embraced by the City of San Francisco, must have found a great short film maker to help promote it.  The video gave me goose bumps and reinvigorated my faith in humanity. [vimeo http://www.vimeo.com/19139695 w=400&h=225]

Fire Department App - PSA from Fire Department on Vimeo.

The app is fairly simple in nature, the idea behind it that heart attack victims need medical response fast – perhaps faster than an emergency vehicle can respond.  Anyone who is trained in CPR can download the app, which runs in the background passively tracking the phone’s location.  When a heart attack victim is reported to the centralized 911 service, a push notification is sent to Fire Department app users nearby.  CPR is delivered while the ambulance is on the way; every second matters.

Fire Department has been utilized by the San Ramon fire department and is now in development phase with the City of San Francisco.  Volunteers are currently mapping the locations of automatic external defibrillators (AEDs).  The city hopes to have the service fully functional by the end of the year.

-Terra Curtis