Philadelphia sees approximately one hundred people killed on the streets every year as a result of traffic crashes. City residents have long been under the perception that traffic crashes, and the fatalities they cause, are simply a part of the risk of being a resident, worker, or visitor to a major city. Now, Philadelphia would like to challenge this notion. The first step to solving the problem is understanding the problem.  

To get a complete picture of Philadelphian traffic safety awareness, the city is looking for innovative ways to measure gaps in traffic safety knowledge and track dangerous street behaviour at identified intersections.