Integrating London's public transportation options


Many cities today are striving to create dense, well-connected public transportation networks that reduce auto-dependence, mitigate congestion, and provide a variety of travel alternatives. Unfortunately, the complexity of large transit systems can be daunting even for native residents, especially when users need to transfer from one type of transportation to another. Juggling transit schedules, maps, and route listings just to get from Point A to B can make public transportation an unattractive option for some. Enter the smartphone users, who might say, “Well, isn’t there an app for that?” And they’re right – mobile apps for public transit systems abound. Having access to real-time service information, station locator tools, and interactive maps can make public transit a much more viable option for many. However, in most cities these apps only provide information on a single mode of transportation. If you need to transfer from a bus to a subway line, for instance, you would have to toggle between two apps for schedules and travel times. Taking bike share? Add a third app. And so on.

Mobile apps are designed to make our lives easier and save time, but few have been able to tackle the complexities of urban public transportation networks in a way that helps to connect users to the multitude of travel options that cities have to offer. The Travel London mobile app from Urban Times aims to do just that. It provides real-time information on bus routes, tube lines, and bike share stations throughout the city, allowing users to easily compare and combine different travel options.

While it’s of course great for residents, an all-in-one transportation app is especially useful for visitors who are trying to navigate an unfamiliar city. Being able to easily find all of the travel information you need in a single place makes a city instantly more accessible and tourist-friendly. And with the summer Olympic Games fast approaching, Travel London is doing its part to make the city an open and inviting place.

~ Allison Bullock

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