[youtube=http://www.youtube.com/watch?v=2Nz3BmxLdWU&w=440&h=385] The concept of mobile carpooling and ride-shares are nothing new. Las week alone, we highlighted Cabulous and Weels on this platform. But, we've also seen, that the success of these platforms and services are often directly related to the number of users because you can't share a ride when there isn't another user around.

That's why I'm keen to see the splash when a new, FREE, application makes when it hits NYC in a few weeks. From numbers provided by the New York Taxi & Limousine Commision, we know that 69% of cab rides transport single patrons while one in four cab rides within the city could potentially be shared. Clearly there is a latent need for such a service in this city.

Even better, the application design seems to be pretty good. It features one-click ride requests, fare calculations, identification by photo or apparel, PayPal integration and a rating system. For increased safety, Fare/Share allows users to rate travelling companions after each trip and offers gender-specific riding requests. And, best of of all, the technology helps divide the cab cost based on the distance travelled by each rider, suggesting payment amounts that make sure riders don’t end up paying for the few extra blocks travelled by their companions.

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