[youtube http://www.youtube.com/watch?v=fGaVFRzTTP4&w=440&h=360] TESCO, now Homeplus, is a grocery store chain in Korea. As an underdog to competitor E-Mart, Home Plus needed to figure out a way to reach more customers. According to their research, Koreans are the “second hardest working people in the world” and as such, dread the once a week trip to the crowded grocery store. Their solution? Bring the store to the people.
They installed graphical displays in subway stations that exactly replicate grocery store shelves full of goods. In this virtual store, rather than picking up the goods and placing them in your cart, you scan the QR code on the display, which adds the item to your online cart that is linked to your mobile phone payment system. Remarkably, the actual item is then delivered to your door shortly after you arrive home.
The solution resulted in more productive waiting time for customers traveling on transit, and an increase in sales for Homeplus, making it the number one online grocery retailer in Korea.
- Terra Curtis